Those who run in Marketing/PR/Social Media Marketing circles probably heard about the unfortunate incident described in this post from Douglas Karr's excellent Marketing Technology Blog.
To summarize, a seemingly seasoned PR professional (at least, if seasoned means she helps run her own firm founded in 1988) tried to pitch a product to a group of industry heavyweights in slipshod and clumsy fashion. The result was not only a failure to advance the client's product, but also a whirlwind of backlash that has likely done serious damage to the firm's credibility and trustworthiness.
And though we live in this ever-changing, ever-higher-tech media world, trust is still a (the?) vital component in any relationship, professional or otherwise.
Her major mistake? Among other things, failing to put the addresses of her email pitch recipients into the BCC field.
That got me thinking about not just work, but life on the whole. Sometimes, it can be the "small" stuff that makes all difference. Yet regrettably, it seems attention to detail increasingly yields to sensationalism, self-promotion, and self-service today.
The truth is that often it is in the details that we show we care for the people we come into contact with on a daily basis. This is true in every interpersonal interaction, from respecting our clients' time and privacy, holding the door for a perfect stranger, or allowing someone to change lanes on the freeway (thanks, Geggy Tah). And it's especially true in marriage, as caring for the small things shows you care for your spouse in major ways. (Thanks for setting the coffee maker this morning, Mrs. Fuller.)
So that's my encouragement today: Sweat the small stuff. Show someone - everyone - you care by paying attention to the details of your interaction.
You feel me?
AF
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